Generating “Buy-In” for Change Intents
Living your Intentions
To get “Buy-In” from Stakeholders for Change Intents the crucial Currency is Trust.
Without Trust there is no “Buy-In” from the Stakeholders for a Change Intent. Implementation will always run into open or hidden resistance.
How does trust develop?
- When people sense your (true) intention
- When you live up to this intention
What does it meant by INTENTION?
INTENTIONS are the reasons and the motivation that drive a change. They can be personal, group or organizational. They can be open or hidden. To be clear about our INTENTION allows us to act and behave in a fitting and genuine way. Both are very important to building TRUST.
Trust is needed to lead people through Changes!
Generating “Buy In” Pro Actively
To generate the necessary “Buy-In” for implementing a Change Intent we work with a 4 Step “Buy-In”-Process?
| The Management Team analyses the current “As Is” situation and derives from there the “Draft Intention” for the “As Should” situation. | This Draft Intention is shared with the organization that gives Feedback to it. From the Draft and the Feedback results the “Shared Corporate Intent”. |
The Management Team develops and designs a Proposal of Adequate Measures and Actions to bring the Shared Corporate Intent to life. | The Proposal is shared and processed in the organization. From the Proposal and the Feedback a Corporate Action and Measure Plan is derived. |
Due to the organizations buy-in to the Shared Corporate-Intent and the Corporate Action and Measure Plan the implementation and execution of both should face minimum resistance.

