At bridging positions we bring intercultural expertise gained from our consultants and their personal experiences and backgrounds. Wherever appropriate and necessary we implicitly or explicitly incorporate this expertise into our interventions and projects.

Intercultural Management, how we understand it, is about being aware of, understanding and reacting effectively and appropriately to challenges coming or extending from cultural diversity. Culture on the different levels it occurs (see grafic next page) is an underlying influencing factor in all communication, cooperation and interaction. Different cultures lead to different perspectives, lead to different understandings and interpretations, lead to different actions and so on. Operating in (or with people from) more than one culture always adds complexity to whatever the aim or task is.

In our consulting and coaching role, we keep an eye on cross-culture influences and perspectives. Every intervention needs to be adapted to the culture it is embedded in. We speak about the cultural fit of approach, intervention, consulting or coaching style.

Working with individuals, groups and organizations we use the SEB’s Model. This allows us to understand and operate effectively in different cultural conditions. It is in the Super-Ego where culture and its influences manifest strongest. The combination of the SEB’s-Model with the theory of expert investigators like Edward T. Hall, Geert H. Hofstede and Fons Trompenaars in the field of intercultural research, is very effective.

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